The Top 10 Social Media Sites & Platforms 2023
Top 10 Social Media Platforms Compared
MAU* Revenue Launched Headquarters
1 Facebook 2.9 billion $85.96 billion 2004 Menlo Park, CA
2 YouTube 2.2 billion $28.8 billion 2005 San Bruno, California
3 WhatsApp 2 billion $5.5 billion 2009 Menlo Park, California
4 Instagram 2 billion $24 billion 2010 Menlo Park, CA
5 TikTok 1 billion $11 billion 2016 Culver City, CA
6 Snapchat 538 million $1.06 billion 2011 Los Angeles, CA
7 Pinterest 444 million $575 million 2005 San Francisco, CA
8 Reddit 430 million $289.9 million 2010 San Francisco, CA
9 LinkedIn 250 million $12. 4 billion 2006 San Francisco, CA
10 Twitter 217 million $5.42 billion 2003 Mountain View, CA
The Top 10 Social Media Apps By Monthly Active Users
MAU*
1 Facebook 2.9 billion
2 YouTube 2.2 billion
3 WhatsApp 2 billion
4 Instagram 2 billion
5 TikTok 1 billion
6 Snapchat 538 million
7 Pinterest 444 million
8 Reddit 430 million
9 LinkedIn 250 million
10 Twitter 217 million
*Number of monthly active users worldwide
The Top 10 Social Media Sites And Platforms
1. Facebook
Launched: 2004
Monthly Active Users: 2.9 billion
Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes
Revenue: $86 billion (2022)
Facebook isn’t number one anymore. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).
But now it’s Meta. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc.
The platform has seen a demographic shift, but it’s still the big dog on the social media block.
Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads.
2. YouTube
Launched: 2005
Headquarters: San Bruno, California
Monthly Active Users: 2.2 billion
Revenue: $28.8 billion
Founders: Jawed Karim, Steve Chen, Chad Hurley
The original video social media platform, YouTube maintains dominance in that market. It is currently the second most used platform with 2.2 billion monthly active users.
3. WhatsApp
Launched: 2009
Headquarters: Menlo Park, California
Monthly Active Users: 2 billion
Revenue: $5.5 billion
ounders: Brian Acton, Jan Koum
WhatsApp remains the most popular social messaging app, way out in front of Facebook Messenger.
The closed messaging app might not seem the obvious choice for brands. But consider that SMS has a 98% open rate compared to 20% for email. It’s a captive audience. And, unlike SMS, WhatsApp messages are free to send.
4. Instagram
Launched: 2010
Monthly Active Users: 2 billion
Founders: Kevin Systrom, Mike Krieger
Revenue: $24 billion
Instagram is a social network where product-based businesses, influencers, and coaches can thrive.
5. TikTok
Launched: 2016
Headquarters: Culver City, California
Monthly Active Users: 1 billion
Founders: ByteDance Ltd, Zhang Yiming, Toutiao
Revenue: $11 billion
TikTok bills itself as “the leading destination for short-form mobile video” with a company mission to inspire creativity and bring joy.
6. Snapchat
Headquarters: Los Angeles, CA
Launched: 2011
Monthly Active Users: 538 million
Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz
Revenue: $1.06 billion
Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz
Revenue: $1.06 billion
Launched: 2005
Headquarters: San Francisco, CA
Monthly Active Users: 430 million
Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz
Revenue: $289.9 million
8. Pinterest
Launched: 2010
Headquarters: San Francisco, CA
Monthly Active Users: 444 million
Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
Revenue: $574 million
9. Twitter
Headquarters: San Francisco, CA
Launched: 2006
Monthly Active Users: 217 million (2021)
Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
Revenue: $1.2 billion
10. LinkedIn
Headquarters: Sunnyvale, CA
Launched: 2003
Monthly Active Users: 830 million (2022)
Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly
Revenue: $8.05 billion
Comments